What we do

Let's keep this simple.

All tech businesses want to move fast.

You've got the DNA of hares. And if you've got investors, their DNA is like hares on steroids.

The problem is, you can end up running all over the place.

We get you running in the right direction. Doing and saying the right things. To the right people.

With no AI-nonsense or flimflam™.

OUR SERVICES

Complete Strategic Clarity

This is where it always starts.

We love the phrase "What got you here won't get you there". But it's not helpful if you're not clear on where "there" is.

Our strategic clarity process gets you and your team focussed on the big picture. The really important stuff.

It's a mix of diagnostics, insight generation, team engagement & strategic planning.

Clients use it time and time again to get to grips with important initiatives before heading into action.

In fact, it's perfect for any challenging business scenario.

Find out more here.

Voice of the customer

Either in isolation, or as a part of broader project, we talk to customers and prospects about their world (not yours) to understand how they really think and feel.

Don't be surprised if it's not what you thought.

This isn't about giving you a nice-looking PowerPoint deck that sits in a drawer and no-one does anything with.

It's about reading between the lines to find hidden gems which inspire your thinking, inform your strategy and help you differentiate.

Proposition Development

If you're a technology company, the chances are there are loads of others out there, all solving a problem your ideal customer didn't even realise they had.

Bombarding them with dull, jargon-filled messages won't help.

So we cut through the complexity and create simple but compelling value propositions. And bring them to life with engaging stories and memorable messaging.

Sounds simple? Actually isn't.

Bold Brand Development

It's still rare to see bold, brave B2B tech brands. As ex B2C marketers we find that difficult to comprehend.

We help you to be different. But not in some garish, 'ooh look at me' way. We work with you to create a brand that 'feels right' - internally and externally.

When that comes together, it's like magic dust.

We guide you through the entire process, from defining your vision and positioning to creating a distinctive visual identity and communication style that all fits together seamlessly.

'Getting the carpets to match the curtains', as we like to say.

Channel & Partner Programmes

The tech industry loves a channel and partner programme. Gold, Silver, Bronze and all that jazz. Using the channel to go after 'everyone' and scale at a stratospheric rate. We can hear it now: "Just get out there and find me partners".

If that's what you're after - we're probably not for you.

We focus on the quality end of the scale.

We help you identify, build and nurture the right sort of partnerships. Building propositions and programmes that really do maximise your channel opportunity.

And making strategic alliances more than just a 2 minute 'better together' video full of corporate niceties.

Ongoing support and momentum

Much like Nanny McPhee, our aim is to get you to a point where you don't need us.

But it's often helpful to have ongoing support and guidance to keep the momentum going. You've built the foundations, so let's make sure you build on them in the right way.

We offer flexible, experienced programme management and fractional marketing support. This gets you to the point where you're really flying and ready to take full control.

Our ethos

Take time to think.

Whatever the challenge, thinking time matters. Of course you want everything done yesterday. But trust us, just slow down for a minute. It will pay back.

Don't over complicate.

Lots of consultancies make things complicated so they sound clever. Not us. Simple is better. Simple frameworks and tools. Simple language. That's it.

Challenge is good.

Sometimes we ask difficult questions. Not because we want to be cantankerous, but because it helps get to the heart of a challenge.

Call it as you see it.

No-one likes to be told their baby's ugly, but if we identify an issue or a real blind spot, we'll tell you. In a nice way.

Small things matter.

A client once told us this phrase and it stuck. They said "Look after the Tiny Noticeable Things - TNT - if you don't, they can blow up."

Details are important.

"STRATEGY WITHOUT TACTICS IS THE SLOWEST ROUTE TO VICTORY.

TACTICS WITHOUT STRATEGY IS THE NOISE BEFORE DEFEAT.”

Sun Tzu